➕ The Conditions 157
Why consumer software gets worse, What's next for AI, Fictional branding, Astronomy Photographer of the Year...
+Issue 157
User Experience
The Tyranny of the Marginal User
Why consumer software gets worse, not better, over time
‘I counted 8 mistakes in this 15-word dialog design’
Why UX writing is not just about being a professional writer.
AI & Machine Learning
DeepMind’s cofounder: Generative AI is just a phase. What’s next is interactive AI.
“This is a profound moment in the history of technology,” says Mustafa Suleyman.
Digital Trust
The Bumpy Road Toward Global AI Governance
Overheated rhetoric about a U.S.-China AI arms race need not distract us from common ground on how advanced technology can be regulated across cultural and national boundaries.
Events
Back for 2023, running from September 16 to 24, reaffirming the city’s status as a global design hub. The annual event builds upon the city’s existing dynamism, consistently drawing in some of the world’s most influential artists, designers, and architects, and creating an unparalleled celebration of creativity.
Branding
Are rebrands starting to look the same? The challenges defining commercial design
Graphic designer and writer Elizabeth Goodspeed looks at the current trends in designing for the commercial world, and the impact shortened turnarounds and economic tensions are having on originality.
The secrets behind designing a great fictional brand for TV and film
Duff Beer, Dunder Mifflin Paper, Wonka Candies, Barbie merchandise… We’ve seen countless made-up brands transcend seamlessly from the screen into the real world. So what’s the key to their success? Itsnicethat chat to the graphics team behind the Barbie film, Wes Anderson’s go-to graphic designer, motion designer and 3D artist Lorenzo Bernini, and Adult Swim’s president Michael Ouweleen.
Johnson & Johnson Announces Major Brand Refresh (And, Yes, There's a New Non-Cursive Logo)
Crafts Magazine
Founded in 1972, the Crafts Council is the UK’s national charity for craft. They believe craft skills and knowledge enrich and uplift us as individuals and can change our world for the better. In 2022, S–T partnered with them to create a brand for their new multi-channel membership offer and redesign its flagship product, Crafts Magazine.
Typography
Swiss type design studio newglyph on a fascinating journey through their variable world
Made of tiles, this typeface captures the essence of Mediterranean interior design
From the Spanish studio errorerror.studio®, the ornate and classic Rajola® display typeface is perfect for posters.
Photography
Cosmic Delights and Distant Discoveries Unfold in this year’s Astronomy Photographer of the Year
